For RevOps, Sales Managers & Heads of Sales

You bought the tools. You still do the work by hand.

Clay, Apollo, Instantly, Smartlead, Outreach, HubSpot. Your stack is full. Your team still spends hours a week exporting lists, cleaning data, copy-pasting between platforms, and checking if the workflow actually ran. That's not a tooling problem. That's a wiring problem. Floresta finds the manual work hiding in your stack and replaces it with AI and automation, in weeks, not quarters.

The Hours Saved Score
Lead enrichment sync 92
Follow-up sequencing 87
Weekly pipeline report 78
Higher score = we build it first.
30 days from audit to live automation
10+ hrs/week manual work removed per team, on average
0 new tools to buy. We work inside what you already run

Built for lean sales and RevOps teams who don't have the headcount to babysit their stack.

The Reality Check

Your Stack Is Full. Your Team Is Still the Glue.

This is where almost every small sales team we meet is standing right now. Good tools, no time saved.

01 · The tools are there

A Fully Loaded Stack

  • Clay for enrichment, Apollo for data, Instantly or Smartlead or Outreach for sending, HubSpot for the CRM
  • Each one works fine on its own
  • Nobody connected them to actually save anyone time

Someone still moves data between them by hand, every single day.

02 · But a human is the API

Your Best Rep Is Doing Data Entry

  • Reps or ops people copy-pasting leads between Apollo and HubSpot
  • Manually checking if a Clay enrichment actually ran, or if it silently failed
  • Building the same report in a spreadsheet every Monday

The tools were supposed to save time. Somehow the to-do list got longer.

03 · And it's costing more than a subscription

The Real Bill Isn't the Software

  • $500 to $3,000/month across tools you're already using at 40% capacity
  • 10 to 15 hours a week of a $60k+ salary spent on copy-paste work
  • Deals slipping because follow-up depends on someone remembering to do it

Leadership assumes "we have AI tools" means "we're efficient." You know better.

Sound familiar? If your team's biggest bottleneck is a person, not a lack of tools, that's exactly what we fix.

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[Workflow name]

ProblemWhat manual task was costing time
BuiltWhat Floresta built to fix it
ToolsTool 1Tool 2
Result / hours saved
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[Workflow name]

ProblemWhat manual task was costing time
BuiltWhat Floresta built to fix it
ToolsTool 1Tool 2
Result / hours saved
Placeholder — add client

[Workflow name]

ProblemWhat manual task was costing time
BuiltWhat Floresta built to fix it
ToolsTool 1Tool 2
Result / hours saved

The Floresta Process

From Manual Mess to Running Workflow. In 30 Days.

Three phases. One outcome: the busywork your team does by hand is now handled automatically, inside the tools you already pay for.

01 Week 1 · Map

Find Where the Time Actually Goes

We sit with the people doing the work. Not just leadership. We track every manual handoff between tools and flag what's costing time and what's costing deals.

Deliverable: Time Drain Map — the exact manual steps eating your week.

02 Week 2 · Design

Build the Fix, Not a Slide Deck

We don't score theoretical AI use cases. We build against what you actually do every day — prioritized by hours saved first, revenue impact second. You approve the workflow before we touch anything live.

Deliverable: A workflow blueprint your team already understands, because it's their process.

03 Weeks 3–4 · Deploy

Watch the Manual Work Disappear

We build and deploy 2–3 automations directly in your stack. Your team is trained while we build it, not handed a manual after. Everything is tested against real leads before we call it done.

Deliverable: Live automation running Monday morning, doing the work someone used to do by hand.

Not Another AI Consultant

Everyone's Selling "AI Strategy." We Just Remove the Manual Work.

Typical AI Consultants
  • Sell you a strategy deck about "AI transformation"
  • Recommend new tools you now have to buy and learn
  • Never touch your actual Clay or HubSpot instance
  • Leave you to implement it, or hire someone else to
  • Ongoing retainer required to see anything real
Floresta
  • We start with the manual task, not the buzzword
  • We work inside the stack you already have
  • We build and ship the automation ourselves
  • You watch the specific task disappear from someone's day
  • 30 days. You keep what we build, whether you continue with us or not

Week by Week

Your 30-Day Journey

What actually happens, from kickoff to a live automation.

01 Week 1

Map

What happens
  • Kickoff with whoever owns the stack day to day
  • Shadow the manual workflows: Clay runs, list building, follow-up tracking
  • Time audit of where the hours actually go
You get

Time Drain Map

02 Week 2

Design

What happens
  • Score every manual task on Hours, Effort, Stickiness
  • Pick the 2–3 automations that free up the most time fastest
  • You sign off before anything gets built
You get

Workflow Blueprint

03 Weeks 3–4

Deploy

What happens
  • Automations built and tested inside Clay, HubSpot, your sender
  • Team trained live, during the build
  • We hand off documentation, not a black box
You get

Live automation + a team that knows how it works

Everything we build is yours. The workflows, the documentation, the training. No lock-in. If you stop working with us after 30 days, it keeps running without us.

How We Prioritize

The Hours Saved Score

Most firms score AI ideas on impact and effort. We add a third number: does this actually touch someone's day-to-day, or does it just sound good in a meeting. If a task doesn't score on all three, we don't build it — that's the difference between an automation that runs for a week and one that runs for a year.

01

Hours

How much manual time does this task cost every single week, right now?

02

Effort

Can we build this inside your current stack in days, not months?

03

Stickiness

Will your team actually use it, or quietly go back to the spreadsheet?

Three Ways to Start

Pick Your Starting Point

2 Weeks

Scout

  • Time Drain Map across your stack
  • Top 3–5 manual workflows identified
  • Quick-hit recommendations you can build yourself

Best for: "We think we're wasting time somewhere, we just don't know where."

Book a Free Workflow Audit
60+ Days

Scale

  • Everything in Build, plus:
  • Automations across your full funnel, not just one workflow
  • Ongoing monitoring and iteration

Best for: "We want this running across the whole team, not one process."

Book a Free Workflow Audit

Why Floresta

We've Done This Inside Real Sales Stacks

Not Theoretical

We've built inside Clay, Apollo, HubSpot, Instantly, Smartlead, and Outreach for teams just like yours. We start from what already works.

We Measure Hours, Not Buzzwords

If an automation doesn't save real time or remove real manual work, we don't build it. Adoption is part of the score, not an afterthought.

You Keep Your Stack

We don't sell you new software. We wire together what you already pay for so it finally does what it promised.

Fast, on Purpose

Small teams can't wait six months for a strategy deck. Week 3: first automation live. Week 4: done.

Frequently Asked

Questions

We're a small team. Is this overkill for us?

It's built for small teams. Enterprise consultants price for companies with an ops department. We work with teams where one or two people wear five hats, which is exactly why the manual work hurts more.

Do we have to replace Clay, Apollo, HubSpot, or our sending tool?

No. We build inside what you already run. If something in your stack genuinely can't do the job, we'll tell you, but replacing tools is never the default answer.

What if our workflows are messy or half-built already?

That's most of our clients. Messy is normal. We map what's actually happening, not what the org chart says should be happening.

How fast do we see something live?

First automation is typically live by week 3. You'll see the manual task disappear from someone's plate before the engagement ends.

What happens after 30 days?

You keep everything: the automations, the documentation, the training. Continue with us for Scale, hand it to your own team, or walk away. No lock-in.

Ready When You Are

Your Team Didn't Sign Up to Be a Human API

Book a free 30-minute workflow audit. We'll tell you exactly where the manual hours are going, whether you hire us or not.

  • No long-term contracts
  • We work inside your existing stack
  • 30 days to a live automation

Or Reach Out Directly

Tell Us What's Eating Your Team's Time

Prefer email over booking a call? Tell us what's manual and we'll get back to you within a day.